Techtember

Every September, the tech industry empties its pockets onto the table at once — and this year the pile was bigger than usual. Apple refreshed four product lines in a single event, Sonos relaunched both its soundbar and its headphones as “Ultra” models, and a parade of VR headsets, foldables and retro handhelds rounded out what industry watchers have started calling “Techtember.” But strip away the launch-day noise and a quieter story emerges: the biggest names in premium gadgets aren’t competing primarily on hardware leaps anymore. They’re competing on how tightly a new device locks into everything you already own.